AMERICAN COACH CONTINUES PARTNERSHIP WITH HÉLIO CASTRONEVES AS BRAND AMBASSADOR by Julie Nuernberg | Mar 15, 2023 | AMERICAN COACH, REV SPECIALTY VEHICLES SEGMENT DECATUR, IN – March 15, 2023 – American Coach®, a luxury Class A diesel motorhome brand that’s part of...
American Coach®, a luxury motorhome brand that’s part of REV Recreation Group, Inc., is kicking off the new year by rewarding new customers through an exciting savings event.
From January, the luxury brand’s Unleash the Luxury program offers American Coach customers a sizable rebate to be used towards the purchase of a new 2022 or 2023 American Tradition®, American Dream® or American Eagle® motor coach from dealer inventory or manufacturer backlog at the time of sale.
In addition, the Unleash the Luxury Military Savings Bonus means active members of the military and retired military veterans can save through an additional rebate, as can all active-duty paid or volunteer first responders through the program’s First Responder Savings Bonus.
“Our new Unleash the Luxury event means it’s never been easier or more exciting for customers to learn firsthand why American Coach provides the finest motorhome experience in the world,” said Alan Farash, Vice President and General Manager for American Coach. “From premium chassis to custom-selected luxury interiors to innovative features, there’s nothing quite like an American Coach product – and there’s no better time for luxury-seeking RVers – especially those who’ve served our country – nationwide to join the American Coach family.”
Thanks to a partnership with Freightliner Custom Chassis Corp., each American Coach Class A motorhome is built on its exclusive Liberty Bridge® chassis, which provides an incredibly strong structure and exceptionally smooth ride, as well as some of the largest pass-through storage in the industry. Inside, high-end interior finishes and innovations – like the American Eagle 45E’s “resort-living” design style, which features a show-stopping galley kitchen with a center island and wine chiller – combine to offer RVers the ultimate in a luxury RV experience.
The Unleash the Luxury savings event from American Coach runs January 1, 2023, through April 30, 2023. For more information on American Coach and its 2022 and 2023 models, visit AmericanCoach.com.
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About REV Recreation Group, Inc.
REV Recreation Group, Inc. is a subsidiary of REV Group, Inc. and a leading manufacturer of Class A Gas and Diesel recreational vehicle brands. This company has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach®, Fleetwood RV®, and Holiday Rambler®. Headquartered in Decatur, IN, which is also its principal manufacturing location, it operates two state-of-the-art service and repair centers and a genuine parts online warehouse.
About REV Group, Inc.
REV Group companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services, which serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers), and consumer leisure (recreational vehicles). REV Group’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of REV Group’s brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG. Investors-REVG
REV Recreation Group, Inc., a recreation vehicle manufacturing subsidiary of REV Group, Inc., will once again highlight a number of its innovative models across its American Coach®, Fleetwood RV®, and Holiday Rambler® brands at the 2023 Florida RV SuperShow, which takes place Jan. 18-23 in Tampa, Fla. Overall, REV Recreation Group, Inc. plans to showcase approximately 45 models from its industry-leading brands spread across nearly 43,000 square feet of display space.
“2023 is shaping up to be another great year for all of our brands, and we’re thrilled to showcase our award-winning lineup as well as some of our new products and features with the world at the Florida RV SuperShow,” said Don Gephart, Marketing Manager with REV Recreation Group, Inc. “This year’s display of American Coach, Fleetwood RV and Holiday Rambler products will offer plenty for RVers to get excited about – whether they’re looking for adventure, family fun or the best the luxury RV lifestyle has to offer.”
Highlighting Innovative 2023 Models
Widely known for its proven track record of product innovations and features across its motorized RV brands, REV Recreation Group, Inc. will be highlighting several 2023 Class A models:
American Coach will once again set the tone for innovation in the luxury RV space with the debut of its all-new Diesel American Dream® 45P Designed with full-time RVers in mind, the 45P offers an incredibly spacious and luxurious layout, including both a full and a half bath – making the space ideal for entertaining, lingering, and living RV life to its most luxurious.
Fleetwood RV will be showcasing its brand-new – and award-winning – Diesel Frontier® GTX that features an industry-first dedicated office via its 37RT floorplan. The 37RT’s optional The Corner Office™ has been designed to deliver the space, technology, convenience, and privacy needed by those working or learning from the road, all while strategically located at the rear of the coach so it’s away from daily life activities. The space is cleverly arranged and includes an L-shaped desk with a built-in monitor and multiple nearby outlets, while a large window tops the desk to bring in natural light and deliver a view of the outdoors.
The Frontier GTX 39TA floorplan offers plenty of innovative and family-friendly features itself, starting with both slide-outs being located on the driver’s side. This enables the passenger side of the coach to be completely free for outside patio entertaining under the RV’s large awning and its luggage bays are easily accessible. The 39TA’s 1-½ bath configuration places the full bath mid-ship – providing family members and guests easy access – with a half-bath situated in the rear of the coach off the master bedroom.
Ready for families of all sizes, the 2023 Holiday Rambler Armada® 40P makes its debut at the 2023 Florida RV SuperShow. This luxurious diesel pusher offers serious power, safety, and stability to get RVers where they are going. This incredibly spacious new floorplan can sleep up to eight thanks to bunk beds mid-coach. Additional sleeping can be found in the sofa-bed, dinette, and an optional Hide-A-Loft drop-down bed.
Must-See Models and Test Drives
These are just a handful of the most anticipated new models on display in Tampa. Other “not to be missed” RVs will include the American Eagle® 45E, and its “resort-living” design style, which features a show-stopping galley kitchen with a center island and wine chiller. Other must-see models include the Fleetwood RV Flex®, and the brand-new Holiday Rambler Eclipse®, which features a striking, distinctive exterior design and three distinct floorplans. Also making a debut at the show in Tampa is the all-new Fortis® 36Y from Fleetwood. This family friendly coach features the exclusive Kid Kave™ at the rear of the coach with a half-bath.
“From corner offices to resort-style layouts, our incredible product display at the Tampa SuperShow will once again demonstrate why we lead the way in innovative floorplans that fit the needs of any RVer,” said Doug Miller, Product Manager for REV Recreation Group, Inc. “We can’t wait to showcase all of the amazing product features and highlights to RVers from around the country.”
In addition, and thanks to its dealer partner, General RV, SuperShow attendees will have the unique opportunity to view and test-drive REV Recreation Group RVs.
“With so many amazing products from American Coach, Fleetwood RV and Holiday Rambler on hand to experience and test-drive, it’s obvious our display will be the place to be throughout at the Supershow,” Gephart added.
Experience the REV Recreation Group, Inc. Difference
To see the latest models, visit American Coach, Fleetwood RV, and Holiday Rambler at 600 Midway.
For more information, visit the American Coach, Fleetwood RV, and Holiday Rambler websites.
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About REV Recreation Group, Inc.
REV Recreation Group, Inc. is a subsidiary of REV Group, Inc. and a leading manufacturer of Class A Gas and Diesel recreational vehicle brands. This company has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach®, Fleetwood RV®, and Holiday Rambler®. Headquartered in Decatur, IN, which is also its principal manufacturing location, it operates two state-of-the-art service and repair centers and a genuine parts online warehouse.
About REV Group, Inc.
REV Group companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services, which serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers), and consumer leisure (recreational vehicles). REV Group’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of REV Group’s brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG. Investors-REVG
In spite of unseasonable cool and sometimes wet weather, the return of the Dealer Open House in Elkhart, IN, last week brought with it strong dealer demand and enthusiasm for new and updated 2023 Class A, Class B, Super C and towable units from REV Group’s American Coach®, Fleetwood RV®, Holiday Rambler®, Renegade RV™, Midwest Automotive Designs™, and Lance® brands.
REV Recreation Group brands combined to showcase more than 60 models at Open House, building on dealer and customer enthusiasm generated at the recent America’s Largest RV Show in Hershey, PA.
“It was great for our entire team to be back in Elkhart and to welcome our amazing dealers to the REV Recreation Group display,” said Mike Lanciotti, President of REV Recreation Segment. “REV Recreation Group is built on a fantastic line-up of iconic brands, and to showcase those brands as a family to our dealer partners is important. We saw incredible dealer response and excitement across all our brands and products, and especially for the new models including the Lance Enduro™ and the Fleetwood Frontier® GTX. A successful week at Open House provides us outstanding momentum heading into 2023.”
New products on display at the Open House included the brand-new Fleetwood RV Frontier GTX Class A Diesel luxury motorhome that features an industry-first dedicated office via its 37RT floorplan. The 37RT’s optional The Corner Office™ has been designed to deliver the space, technology, convenience, and privacy needed by those working or learning from the road, all while strategically located at the rear of the coach so it’s away from daily life activities. The space is cleverly arranged and includes an L-shaped desk with a built-in monitor and multiple nearby outlets, while a large window tops the desk to bring in natural light and deliver a view of the outdoors.
The Frontier® GTX 39TA floor plan offers its own set of well-thought-out features, starting with both slide-outs being located on the driver’s side, meaning the passenger side of the coach is completely free for outside patio entertaining under the RV’s large awning and its luggage bays are easily accessible.
In addition, the 39TA offers the much-sought-after 1-½ bath configuration. The full bath is located mid-ship – providing family members and guests easy access – with a half-bath situated in the rear of the coach off the master bedroom. The master suite also features a “north/south” queen bed positioned in the center of the room, allowing ample space to walk around on both sides.
Additional lass A Gas products on display at the Dealer Open House included the Fleetwood RV Flex® and Flair® 33B6, as well as the brand-new Holiday Rambler Eclipse®, which features a striking, distinctive exterior design and three distinct floorplans.
“It’s hard to describe how much we missed being able to showcase our full line of Class A motorhomes to our dealers and suppliers,” said Don Gephart, Marketing Manager for Fleetwood RV. “The new Frontier GTX is a product our dealers and customers have been asking for since the launch of the Frontier – and we are confident we delivered an innovative product that RVers are going to love. The 37RT floorplan in particular with its optional office will fit all types – whether they’re homeschoolers, day traders or remote workers. It’s a product unlike anything else on the market, and it was great to showcase it to dealers in Elkhart.”
Renegade RV showcased its 2023 Valencia® Super C Diesel, available in four floorplans and offering a number of high-end interior features, including solid-surface countertops, glass tile backsplash, full-length wardrobe and optional theater seating.
Lance Camper made a splash with the debut of its Enduro™ overland concept unit. Designed for off-grid camping and the active outdoors person, the Enduro features a beautiful, modern and functional interior with a wet bath and u-shaped dinette with kids bunks, as well as a state-of-the-art exterior kitchen and available bike and firewood racks. The Enduro also features solar battery technology and onboard freshwater supply and filtering to enable owners to enjoy true soft-road adventuring.
“Dealer reception of the all-new Lance Enduro adventure trailer could not have been better!” states Bob Rogers, Director of Marketing for Lance Camper. “We also asked for and received some great suggestions for fine-tuning the option packages and confirmation that we have got it right, with nearly 100% of our dealers in attendance simply asking when they can get it.”
Midwest Automotive Design and American Coach showcased an updated version of its lithium Freedom package, which offers a significantly increased amount of power of up to 1080 amp hours. This new system includes a Nations-brand engine driver secondary alternator that can completely charge the system in approximately three hours and allow for up to 14 hours of dry camping between charges depending on conditions.
Another Midwest Automotive Design highlight was an updated version of its American Coach Patriot® business class limo, which keeps productivity in high gear on the road thanks to accessories and amenities like sumptuous leather reclining chairs, exquisite wood tables, access to Wi-Fi, iPad controls, premium sound system and TV monitor.
For more information on 2023 models, visit the American Coach, Fleetwood RV, Holiday Rambler, Renegade RV, Midwest Automotive Designs, and Lance Camper websites.
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About REV Recreation Group
REV Recreation Group includes subsidiaries of REV Group, Inc. that manufacture a diverse range of recreational vehicles as well as molded fiberglass and lamination. In addition to a genuine parts online warehouse, the segment operates two state-of-the-art service and repair centers. From Lancaster, California to Bristol, Indiana, REV Recreation Group companies span the United States and produce Class B custom sprinter vans, high-end Class C/Super C motorhomes, luxury Class A motor coaches, travel trailers and truck campers. With one of the industry’s best and longest-standing distribution networks, the segment boasts some of the industry’s most recognized and iconic brand names such as American Coach® and Fleetwood RV®.
About REV Group, Inc.
REV Group companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services, which serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers), and consumer leisure (recreational vehicles). REV Group’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of REV Group’s brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG. Investors-REVG
Each year, owners who have spent anywhere from $500,000 to $1 million on an American Coach® luxury motorhome choose to come to Decatur, Indiana, for a VIP Delivery Experience, which is unique in the industry.
“When someone purchases an American Coach motor home, they join an elite group of luxury RV owners who appreciate the finer amenities and experiences that come with an upscale brand,” said Doug Miller, product manager for REV Recreation Group’s Class A products. “We make sure our VIP Delivery Experience is one-of-a-kind and gives our owners unparalleled personal attention over the course of two, three, or four days. We have had customers stay with us for slightly longer, but we can typically meet and exceed our new owners’ expectations in just a few days.”
As part of the American Coach® VIP Delivery, owners are welcomed to the 480,000-square-foot manufacturing facility to personally receive their coach once it comes off the line. They are then paired with a product specialist who walks them through every element of their RV.
Eddie and Alice Galuska are long-time American Coach owners who have taken advantage of the VIP experience – not just once but twice.
“When you come for VIP Delivery, you’re actually speaking with trained people who build and put the coaches together and no one can be more experienced than that,” said Eddie. “They enjoyed us being onsite because they got to put a face to the coach. It’s not just an RV, instead it’s Eddie and Alice’s. We felt connected to them, and they felt connected to us.”
In addition to the concierge-level, top-to-bottom walkthrough, those who take advantage of the American Coach VIP Delivery receive signature American Coach jackets.
“By the end of the experience, our American Coach owners really get to know our craftspeople and they develop lasting relationships. We’ve had members of our American Coach team go above and beyond in certain situations where they’ve assisted customers after their VIP Experience while they were on the road,” said Miller. “It’s something that’s unheard of in the industry but it happens here at American Coach.”
To hear more about the Galuska’s VIP Delivery Experience, watch their YouTube video.
VIP Delivery is a $10,000 add-on option that’s exclusive to American Coach.
For more information on American Coach and to peruse the luxury brand’s 2023 models, visit AmericanCoach.com or follow the brand on Facebook, Instagram and YouTube.
The American Coach brand is part of REV Recreation Group, Inc., a manufacturer of Class A motorhomes, and a subsidiary of REV Group, Inc.
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About REV Recreation Group, Inc.
REV Recreation Group, Inc. is a REV Group subsidiary and a leading manufacturer of Class A Gas and Diesel recreational vehicle brands. This company has one of the best and longest standing distribution networks in the industry and boasts some of the industry’s most recognized and iconic brand names such as American Coach®, Fleetwood RV®, and Holiday Rambler®. Headquartered in Decatur, IN, which is also its principal manufacturing location, it operates two state-of-the-art service and repair centers and a genuine parts online warehouse.
About REV Group, Inc.
REV Group companies are leading designers and manufacturers of specialty vehicles and related aftermarket parts and services, which serve a diversified customer base, primarily in the United States, through three segments: Fire & Emergency, Commercial, and Recreation. They provide customized vehicle solutions for applications, including essential needs for public services (ambulances, fire apparatus, school buses, and transit buses), commercial infrastructure (terminal trucks and industrial sweepers), and consumer leisure (recreational vehicles). REV Group’s diverse portfolio is made up of well-established principal vehicle brands, including many of the most recognizable names within their industry. Several of REV Group’s brands pioneered their specialty vehicle product categories and date back more than 50 years. REV Group trades on the NYSE under the symbol REVG. Investors-REVG
