What We Believe


To improve the quality of life for our customers and communities.


To provide our customers with vehicles they can count on when it matters most.


Do What’s Right

We act with integrity and transparency, always. We keep our commitments and earn trust through our actions.

Safety is life

The safety of our people and those who travel in our vehicles is our top priority. It’s more than the way we work, it’s a way of life.

Win As one

We value diversity in our teams, respect alternative perspectives and are accountable to each other to fulfill our goals.

Build Lasting Trust

Customers depend on our vehicles and support through the entire lifecycle of their purchase. We will build that trust through transparency and respect and by providing quality vehicles and attentive service.

Think Like An Owner

Each of us plays a vital role in our success. We innovate, execute and use our resources wisely to create value for our stakeholders.


REV Behaviors put our values into action, describing how we work together and accomplish our goals.


  • Takes Action to Get Things Done
  • Works Well with Others
  • Owns the Work
  • Focuses on the Customer
  • Communicates Effectively
  • Committed to Personal Improvement


  • Builds a Winning Team and a Good Work Experience
  • Directs Work and Ensures Accountability
  • Communicates with Respect

Senior Leadership

  • Drives the Vision
  • Manages Complexity
  • Thinks Strategically and Applies Business Insights
  • Attracts Top Talent